Last time, we discussed part one of a strategy for connecting to high level decision makers, or who we affectionately call, Mr. Big Cheese. In this section, we’ll pick up at the point where Mr. Big Cheese has received your carefully written, beneﬁts-oriented letter and you’re ready to make the phone call on precisely the date and time you promised in the letter.
Making the call
He answered. What now?
Aim for a two-way conversation
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