Would you like a simple, inexpensive way to increase the number of meetings booked from your prospecting call efforts by 50% or more? I know—that’s like asking if you’d like to pay less in taxes. Of course!
It’s best to send a letter by snail mail. I can hear the groans already. “Snail mail? We live in an instant message world. Why would I ever resort to communication technology that’s in the Dark Ages?” Because electronic communication is so prevalent today, receiving something by regular mail is in fact more impactful. Additionally, email addresses are often difficult to get while mailing addresses are easily available. It also gives you the opportunity to enclose something of value such as a ad specialty or as simple as a coffee card. You will be amazed at how many prospects will remember you and your letter at the time of the call because of an inexpensive token. If you do your math to determine your R.O.I., you’ll see that spending a little time and money on strategic marketing to your prospects pays huge dividends.