Great salespeople are made not born.
Feel free to call us: +1 416 456 1440
Sales Team Development Programs with a Guaranteed 200% R.O.I.

Written proof of performance guarantee to grow your sales team’s performance.

“We increased our market share to our highest level in many years.”

“Your great ideas on running effective sales meetings are
working. The participation and commitment levels have
dramatically increased. Thanks for the inspiration!”

Sebastien Laplante, Regional Manager, EPG

Based on research and proven in real life.

“The best thing about Michael is that
he practices what he preaches.”

Nevil Corbeth, Vice President Sales, McKenna Logistics

Michael partners with you to get
results from your program

Free Sales Tips

Get sales tips and more.

Grow your sales by growing your sales team

"Michael Caron has instilled new life into our sales team. This process has been a real eye opener for me and is the best investment we have made in improving our sales force."

Mike Johnston, Hughes-Decorr
Northbound Learning helps salespeople and sales leaders be more effective. Our practical, custom designed sales team development programs produce immediate and sustained sales increases with a guaranteed R.O.I.

You will realize shorter selling cycles, bigger sales and higher closing rates. Michael Caron will help transform your sales team into a dream team. Yes, we will help increase your sales significantly but your return doesn’t stop there. When you show your people that you are willing to invest in them, you’ll be rewarded with higher morale and greater employee loyalty too.

Our Goal Aligned Selling™ strategy, grounded in research driven and street tested sales techniques, brings game-changing insight to the entire sales organization.


  • "The Goal Aligned Presentations workshop was fantastic!  In fact, I had a presentation this morning with a prospect and although it was prepared prior to the workshop yesterday, I was still able to apply some of the tips you shared with us and it went amazingly well. So much so that they have requested the contract by tomorrow! Mia B. Director - Business Development at Vision Travel

  • “Your ‘real world’ experience brings authenticity to the material and the simple fact that you ‘walk-the-talk’ has them looking forward to further selling skills sessions.  It’s great to see our sales team excited about improving their skills and their results." Six months later: "Within a few months, we increased our market share to our highest level in many years. I attribute most of the gain to Northbound’s program with our team."

    Keith DeBruin, General Sales Manager, Liftow Limited
  • "Just a quick note to let you know how happy we are with the training that Northbound did for our team. You obviously researched and prepared carefully to fully understand our needs and objectives and then customized the training to fit beautifully. Kate and I were both impressed with your willingness to garner feedback after the program and ensure our satisfaction. The bottom line is that our team learned skills which they have used successfully to enhance our relationship & satisfaction with our customers. We fully expect it to lead to greater loyalty and more repeat sales."

    Rob Way, President, Softcare Innovations, div of Steelcase
  • "I just wanted to send a quick note to say the workshop yesterday was extremely well received. Thank you!"

    Kelly Gruen, Director, Aeroplan
  • “We’ve had many trainers over the years but Michael is the first one who has spent the time and effort to truly understand our business and deliver a program that works.”

    Anthony Attard, Director Media and Music Partnerships, Maple Leaf Sports and Entertainment
  • "Let me first start by saying how proud I am of the work you did for us last week. The week was in my mind a great success!! You came into session after session with the same passion and dedication as the first!  Totally awesome.  You handled objections from the participants and suggestion from me or others with great ease and willingness to make the whole experience better for eveyone ...again making me so proud to have you as a part of our team helping us drive our sales efforts towards excellence! I look forward to the next sessions."

    Gina Miraglia, National Training and Development Manager, Wolseley Canada

Training Workshops