Who gets through and who doesn’t? Only the gatekeeper for the decision maker decides!
When attempting to contact your important decision maker, at Northbound a person we like to call Mr. Big Cheese, it can be very frustrating to have a gatekeeper “get in the way”. Naturally, the larger the organization, the more likely that Mr. Big Cheese will have someone whose job it is to decide who gets thru and who doesn’t. But don’t despair.
In summary, if you treat gatekeepers with the respect and patience they deserve, you will be rewarded (most of the time!) with an opportunity to connect to Mr. Big Cheese.
If you or your sales team would like to learn how to master this technique and learn dozens of other proven strategies to improve your prospecting results, check out our “Connecting to Mr. Big Cheese” workshop. For pricing or more details, contact Michael Caron at [email protected] or 416.456.1440.