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When Should You Give Up When Prospecting?
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Uncategorized 14 Jun 2023 0 comments Tags: , , , ,

originalIs there a magic number of attempts before calling it quits?

I’m bombarded with this question when I’m delivering a prospecting workshop.  I usually pass it back to the group to sound in before I give my explanation.  “Never” is often tossed out as is any number between 1 and 10!  Like many sales methodologies, the correct answer, although it seems evasive, is “it depends.”

Recent research reveals some statistics that can help us.  A study by M.I.T. found that it takes on average 7 telephone contact attempts for a salesperson to get through to a prospective customer.  This has shot up from 4 in the 90’s.  Of course pre-internet, the phone was the primary method of reaching out with your message when prospecting.  With remote work, email, texting and people putting their phones on voicemail virtually all the time, it’s much harder to get through to a live person these days.

So how many voicemails and/or emails should you leave before moving on to greener pastures?  Some of the factors to consider when deciding on a reasonable number are:

1) How potentially lucrative is this prospect?  Is it a whale or a minnow?  Whales are worth a lot more effort.

2) What types of prospecting touches have you used in addition to phone?  Regular mail, email, LinkedIn InMail and even faxes are often very effective when used in conjunction with phone calls.  I don’t recommend using text when prospecting.  Most people find it very intrusive coming from strangers.

3) Has the prospect given you any clues as to their level of interest?  If you have something that shows interest, it makes sense to keep going.

4) How high up in the organization is the prospect?  Generally, the higher the position the more tenacity will be required to connect with them.

In general, I suggest you leave a minimum of 5 voicemails over a period 3 weeks and combine this with at least 2 other types of contact attempts before you give up on the prospect . . . for now.  Park it for 3 to 6 months and then go back to it.

Don’t make the mistake of many salespeople who wrongly assume that if the prospect doesn’t get back to them after a couple of attempts that “I guess their not interested.”  It doesn’t mean that at all.  People are busy and returning a sales call is a B-52 priority for most people.  It doesn’t mean that they have no interest at all.  It most often just means that they aren’t going to put it at the top of their to-do list.  Case in point – since starting Northbound, the company has made approximately 15,000 prospecting calls, 10,000 emails and delivered 1,500 regular mail packages.  We have actually spoken to approximately 2,500 of these prospects.  How many have told us something to the effect of “If I were interested, I would have called you back?”  A grand total of TWO!

Invariably, what we hear is something like this: “I’m so sorry I haven’t called you back.  We’ve just been crazy around here.”  They apologize most of the time!

While it’s crazy to never give up, I bet you’re stopping far too early when prospecting.  Don’t be scared to crank that number up and you’ll be rewarded by much higher contact ratios.

For more strategies on prospecting, check out our workshop, Connecting to the Big Cheese.

“No Sense Prospecting In The Summer”
Posted by: In: Sales Coaching, Sales Managers, Sales Training, Uncategorized 08 Jun 2023 0 comments Tags: , , , , ,

summer_time-1455175And other lies that we tell ourselves

I hear them all the time from salespeople.  Excuses why they aren’t prospecting in the summer months.

“It’s a waste of time.”

“I can’t get in touch with anyone.”

“Everyone’s on vacation.”

“People just don’t make decisions in the summer.”

Let’s look at why you shouldn’t take a holiday from prospecting.

Reason #1 – You’re in for a bad fall.

By “bad fall,” I mean both the season and the metaphorical sense of term.  A Harvard Business School study found that over 25% of selling cycles were 7 months or longer.  It’s rare to see selling cycles of less than 3 months.  With elongated selling cycles, you can’t afford to let your funnel get empty by reducing your prospecting activities.  Otherwise, the opportunities for closing in Q4 will be few and far between.

Reason #2 – When contact ratios drop, activities need to go up.

It is true that contact ratios, the number of outreach activities (such as calls & emails) compared to connections, goes down in the summer, especially in Canada and the northern U.S. where many people take summer holidays.  Recent stats show that connection rates since COVID have dropped considerably.  The rise of sales automation and the work-from-home revolution are the two main drivers of this fact.

Across all industries, the B2B average contact ratio is now only 7%.  In the summer months, it’ll be lower as most people try to squeeze in a week or two of vacation within the short 8 week window. Does this mean that we should back off on our prospecting.  Not at all.  In fact, you’d be smart to do just the opposite.  You need to increase your outbound activities to compensate for the lower contact ratios.  Yes, meetings are harder to set in the summer but that provides more time to prospect!  Remember that even if you don’t get through to someone live, your compelling voicemail and email will be waiting for them when they get back.  A voicemail or email is not as good as a live conversation of course, but it’s a lot better than no voicemail or email.

Reason #3 – Your competition doesn’t work as hard in the summer

Take advantage of your competition taking their foot off the gas during the summer.  With your prospects receiving fewer sales calls, they are more likely to engage with you.

The bottom line is that while summer is a great time for all us to enjoy nice weather and take some well deserved vacation time, it’s important that in the weeks that you are working, you keep those money-making prospecting activities going.

Enjoy the rest of your summer!

Being Hammered by Discount Requests? Follow These 5 Steps.
Posted by: In: Sales Coaching, Sales Managers, Sales Training, Salespeople, Uncategorized 25 May 2023 0 comments Tags: , , , ,

800px-claw-hammer

Protect your margins while increasing your closing rate

Naturally, we always want to sell value and reduce the times that customers ask you for a price discount, but regardless of your attempts, you will not be able to avoid them. You always have the ability to say no and lose the sale but if you are willing to reduce your margin and still make the sale, you are going to need to enter the dance of price negotiations.
There are certain steps to follow. Before you even start the process, you should assure the prospect that your price is fair. If and when they continue pushing for a discount, follow these steps:
Step One: Ask why they are asking for a discount. This may sound like a strange thing to ask but can be helpful when the prospect is forced to explain. Often they have weak reasons and some will ease off when they can’t come up with anything better than, “I’d like to pay a lower price”. Sometimes, negotiations may even stop right there when the prospect returns with, “Well, I had to ask.”
Step Two: The next step is to offer something in kind rather than discounting your price. Trade of your product or service always costs less than a cash discount. You could say something like, “I’d really like to have your business and if you’d like to get additional value, I can offer you (blank).” What you offer will be specific to your company and industry but try to make it something that has low cost to you and high perceived value to the prospect.
Some ideas may be: additional service, better payment terms, free shipping, future volume discounts etc. Your goal is to maintain your price integrity while giving up something that costs you little.
Step Three: If you must discount further, never give up something without getting something in return. This is a basic rule of negotiation. If you simply discount, you have opened the door for the prospect to keep asking for discounts now and into the future. Using the same concept as barter, you can give a discount in return for something that is high value to you yet low cost to the client. It could be references, quicker payment terms, volume guarantees, exclusive vendor arrangements, introductions to other internal departments, etc.
Step Four: If you truly believe you must give a discount in order to secure the business, do it slowly and with a good amount of resistance. If you quickly concede, the prospect might say to themselves, “That was easy. I’m going to keep going” Do not get caught on the treadmill of discounting whereby the prospect asks for a discount and you give it only to have the prospect ask for more. It’s a deadly downward spiral and can be prevented by the next step.
Step Five: Try not to give a discount without an agreement that if you agree to X discount, the prospect will buy. You could say something like, “I don’t know if I can give a discount of what you’re asking for George but if I can, does that mean that you’re willing to go ahead. The last thing you want to do is to offer a discount that’s only going to be used as leverage to squeeze another vendor’s price who ends up getting the sale.
The best way to handle discount requests is to reduce them! And the best way to reduce them is to work on building perceived value—right from the first contact while prospecting through to doing a proper “Goal Aligned Sales Interview.” If the prospect truly sees that you and your company provide value and advantages over your competitors, they will be less willing to risk NOT doing business with you by pushing for unreasonable discounts.
Remember, dropping your price is the quickest and easiest tactic for a salesperson to help close. It takes little skill but comes at a high cost in terms of margins and commissions. Talented sales professionals—ones who can truly build value—discount far less often than less skilled salespeople. Our recommendation is to focus heavily on improving your selling skills so that you will need to deal with discounting less frequently and protect your margins and commissions now and down the road.

Northbound’s “Handling Objections” workshop walks you and your team through a six step process that will allow you to deal with discount requests and other objections like a pro.  For details contact Michael Caron at [email protected] or 416.456.1440.

Looking for a high R.O.I.? How about 400% from time management?
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Uncategorized 18 May 2023 0 comments Tags: , , , ,
how-to-time-managementThese days, anything with a big positive return on investment sounds too good to be true. We’re not talking about financial investments per se here but rather something just as valuable—your time management.  And more accurately, we should say R.O.T.I. which means Return On Time Invested.
Specifically, the investment is the fifteen minutes that you can use at the end of your day to plan your next day. Simply by taking those few minutes and following a few simple steps, you will very likely experience a minimum of one hour of increased productivity the very next day!
Here are some basics to follow:
  • Review your list of tasks and mark which ones got done and which are still outstanding.
  • Note your accomplishments—important for motivation. List your outstanding tasks and any new ones you’d like to get done in your next day’s to-do list.  In CRM’s or calendar apps, these are often called “task lists.”  If you don’t know where the task list is or how to use it, take a few minutes to learn.  A calendar for your appointments is not enough.
  • Prioritize the tasks as As (need to get done tomorrow) or Bs (important but don’t absolutely have to be done by the end of the day tomorrow).
  • Put appointments/meetings in the time slots.
  • Work on one task at a time until you’re done (easier said than done we know) before moving onto the next. Multitasking seems to be a good idea but the lack of focus that comes with it causes ineffectiveness.  Recent research shows that it can actually lower your I.Q. too!
  • Mark off your tasks as you get them done, allowing time for interruptions and unplanned activities.

An added benefit is reducing your stress.  Often, as sales professionals, we feel overwhelmed by the tsunami of things we need (or want!) to get done.  Let’s face it, a salesperson’s job is never “done.”  We could always make more calls or engage in something that will help us grow revenue.  That’s a big reason why getting stuff out of your head and onto the plan for the next day makes so much sense.  Not only will you feel more in control, but it’ll prevent you from waking up in the middle of the night going through your checklist of things to be done.

Does “Like-Ability” Lead to More Sales?
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Training 11 May 2023 0 comments Tags: , , , , ,

attraction-marketingIf your customer likes you, will it lead to more sales?

 

The link between “Like-Ability” — being liked by your customer — and increases in sales, is a hotly debated topic at live workshops that I lead.  Some of the comments that I typically hear are:

 

“Selling is all about relationships.  My customer has to like me to buy from me!”

 

“I’m in a competitive business.  The fact that a customer likes me more than the competitor’s rep is what sets us apart.”

 

Applying Economics 101 to the issue, the question becomes, “What is the correlation between the amount the customer likes the sales rep and their inclination to buy from that rep?”

 

I try to base the strategies at Northbound Sales on research and not just anecdotal evidence but the research on this topic is pretty light.  Some experts claim that being liked by your customer is akin to gaining admission to a club.  That is, if the customer likes you, you’ll gain the privilege of being considered but if they don’t like you, you won’t even be considered.  This makes sense to me.

 

Neil Rackham, the father of the consultative selling approach, found in his research that led to the SPIN Selling revolution that the relationship between being liked and increased sales was weak.  Although there was a very slight correlation in general, it was limited to rural areas.  Just as most people would guess, it is true that customers in smaller communities will choose to buy more often from a salesperson they like.  In dense urban areas, his immense research found that although customers might “like” one company’s rep more, they were more likely to buy from the rep who provided the most compelling solution to their problems.

 

Bottom line is that if you can’t find your customer’s problems and link them to your unique solutions, they can like you more than any salesperson they’ve ever met, but it won’t close the sale for you.  What I find in working with people in the field is that they spend too much time on pleasantries and small talk at the expense of solving the customer’s problems.

 

I’m reminded of my ride-alongs with Jim, a rep for a national supplier to furniture manufacturers.  When I do ride-alongs, I track how much time is spent on the different steps of the sales call.  In Jim’s case, when he learned that his customer built cabinetry for 2 large national chicken specialty restaurants, the conversation shifted to an open discussion on which restaurant had the best chicken!  Out of a 43 minute sales call, how much time was spent on sharing how the new product might help the customer?  6 minutes.  How much time was spent debating chicken? 22 minutes!  When we got back into Jim’s car, I couldn’t help but question him.  “Jim, where were you going with all the talk about chicken?” to which he replied, “Mike, my customers buy from our company because they like me.  If they want to talk chicken, I talk chicken.”  I’d be very interested to ask the customer if they agree!

 

My biggest advice for you is this:  Yes, try to ensure the customer likes you but don’t think for a New York minute that this is a substitute for deep skills in finding your customer’s problems and helping them fix them.  Work on your “Goal Aligned Selling™” selling skills rather than talking about chicken.

 

To learn more about our “Goal Aligned Selling™” program or to arrange a complimentary workshop for your sales team, contact me at [email protected].

 

Happy Selling,

 

Michael

 

4 Steps to Objection Handling
Posted by: In: Sales Managers, Sales Training, Uncategorized 27 Apr 2023 0 comments Tags: , , ,

red-diceThe knee-jerk reaction when you’re hit with an objection is to quickly and deftly handle it. Many of us take pride in our ability to explain why an objection isn’t valid. Unfortunately, regardless of how logical your explanation is, you will get nowhere without stepping back and doing the following steps first.

Agree with the prospect as to the validity of the objection. Assure him that it is a good objection or question. This is called “disarming”. Don’t – I repeat – don’t disagree with him which is the natural reaction for most people. Humans by nature are very stubborn and don’t like to be told they’re wrong. If you jump at him and immediately tell him he’s wrong, it very likely is going to turn into a battle of who’s right & who’s wrong. Ego, emotion & self-esteem will enter into the equation. On the other hand, if you agree that his point is a good one, he will be much more likely to remain calm and open minded enough to listen to your explanation.

Confirm & isolate the objection. This is called “sharp angling”. Make sure that it is the only objection, and make sure that the prospect knows that it is his only objection. If there are other objections, get them out of the way so that you can deal with each one separately.
Obtain a commitment from the prospect. I.e. “If it were not for (the objection) you would want to go ahead?” “You’re comfortable with the rest of the recommendations?” Without the commitment, you may just be gaining another objection. Then you’ll become involved in a game called, “Can I make up more objections than you can overcome”. Salespeople almost always lose this game. Why? They don’t shut up!

Drill down on the objection. In other words, ask gentle probes such as, “what causes you to feel that our price is not competitive?” or “could you help me understand by expanding on your concern about x?” Truly empathize. Put yourself in their shoes to attempt to understand why they think such-and-such is the case. Often, it will be that the prospect simply doesn’t understand the issue fully and your job will be to help them understand in a helpful, non-confrontational manner.

Next time you’re hit with an objection, stay calm, follow these steps and you’ll move onto a sale more often.

5 Ways to Make Scripted Prospecting Calls Sound More Natural
Posted by: In: Sales Coaching, Sales Training, Uncategorized 19 Apr 2023 0 comments Tags: , , , ,

Prospecting Calls

Scripted calls don’t have to sound awful.

I’m not going to mince words — scripting is the way to go for prospecting calls.  When I state this at one of our “Connecting to the Big Cheese” prospecting workshops, I often hear comments such as, “I don’t want to sound fake!” or “I want to sound natural.”  The paradox with sales is that the best salespeople are scripted in many areas.  People on the receiving end of their prospecting calls (and face-to-face meetings too) don’t realize that they are practiced and scripted.  Why?  Because they are skilled in sounding natural!

How do they do this?  Here are the 5 ways to sound as good as they do:

  1. Turn it down to 1 and up to 10.  When you speak naturally, your volume gets soft sometimes and LOUD other times. You need to do the same when you are using scripted language
  2. Use your range.  Most people vary their pitch or tone when they’re talking. When they are really excited, they’re voice goes up.  When serious, it goes down.  Do the same but be careful not to go up and down too much and turn it into a yodel!
  3. Use the gas pedal and the brake.  Nobody (except the most boring speakers) talks at the same speed all the time.  When people speak naturally, their speed varies.  Make sure yours does too.Think of your voice as a roller coaster.  They go fast.  They go slow.  They go quiet.  They get loud.  They make low sounds.  They make high sounds.
  4. Avoid being too polished.  When people are in a conversation with others, they take time to form their thoughts and this time often comes out as “ah’s” and “um’s” and “you know’s” along with other “fillers.”  Sometimes, if we get too good at delivering our script, it comes out as being too perfect and becomes different from how we would talk in a regular conversation.  Don’t be afraid to put some fillers in.
  5. Practice, practice, practice.  We all understand and accept that practice is paramount for success in sports — how many of us would question the value of practicing our golf swing for hours — but salespeople seem to develop an allergic reaction to role practice when growing their essential career skills.  Some of the highest paid people in society, professional actors, rehearse their lines for months to ensure that they deliver them just right.  Why would we treat our sales careers with any less commitment to excellence?  You will need to practice your delivery of your scripted phone calls and voicemails not ten times, not twenty times but literally, hundreds of times to get them perfect.  The best way to practice is to choose a practice partner — someone who will give you straight feedback on what you’re doing well and where you need to improve.  If you make mistakes with them, while it might cost you a bit of time and create some ego bruising, it’s a lot cheaper than making mistakes in the field, where it can cost you big dollars in lost sales!

Getting to be great at prospecting calls involves a lot more than reading a script.  However, if you dedicate yourself to constant practice, reflection and incremental improvements, you will master this essential skill over a few months.  It’s an investment that will pay dividends for a lifetime in your sales career.

For more information on Northbound’s “Connecting to the Big Cheese” prospecting workshop, contact Craig Brandys, Vice President Sales at [email protected] or (647) 677-5611.

How to Use “I’m giving up!” in Prospecting
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Training, Uncategorized 13 Apr 2023 0 comments Tags: , ,

giving upBeing honest with your prospect that you’re giving up actually helps increase call-backs. 

 

Salespeople generally give up far too early when attempting to contact a customer in the prospecting phase.  But to make things worse, they don’t even let the prospect know that they are giving up.  This is a mistake.

 

After you’ve made several attempts to connect to a prospect through different means such as voicemail and email, sending a “final approach” message can be very effective in prompting a response.

 

 

Tell them this is your last message.

 

Your voicemail might sound something like this:

“Hi John.  As you know, I’ve left several messages for you over the last few weeks and haven’t been able to connect.  It’s hard for me to tell whether that’s because you’re just crazy busy or that you’re maybe not interested in learning how we might be able to BENEFIT and BENEFIT you.  Either way, I don’t want to become voicemail spam so I’m going to give up for now.  If you think it would make sense for us to talk, I’m at 416.555.1212.  Thanks.”

 

Sound harsh?  Yes, it is direct but it’s the absolute truth and the feedback we receive from our clients is that it has produced callbacks from prospects that salespeople were convinced they would never hear back from.  Let’s face it – you weren’t having any luck up to this point so what do you have to lose?

 

Do we know exactly why this technique works so well?  Not exactly.  We don’t know whether it creates a sense of responsibility from the prospect and makes them think, “Gee, I really should at least get back to this person.” or that it maybe forces prospects to realize that if they don’t return the message that they are going to miss an opportunity.  Maybe it’s human psychology that people often want things more when they think they might not be able to have them!  Whatever the reason, the important thing is that it works!

 

Inject some humour.
Some of our clients have had success using a little sarcastic humour in the final approach.  This message might sound something like, “I don’t know if this means that you’re not interested in how we might BENEFIT and BENEFIT you or that you’re so busy putting out fires that you can’t even get to your phone.”  This method is admittedly a bit cheeky and needs to done with a slightly defeated but cheerful tone to be effective.  Again, what have you got to lose?

 

These techniques are not a surefire way to get all prospects to call you back.  Aside from pretending that you’re calling from the lottery winnings office, nothing will guarantee this.  What this will do, however, is increase your callbacks. And incremental improvements in several areas adds up to big improvements overall.  A bigger problem is that salespeople just don’t try hard enough before they give up but that’s a topic for another post!

 

4 Biggest Time Wasters for Salespeople
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Training, Uncategorized 30 Mar 2023 0 comments Tags: , , , ,

Wasting TimeGain up to 30 minutes extra productivity per day by eliminating these.

Show me a sales professional in the top 10% of their industry and I’ll show you a person who is in the top 10% at time management.

Unfortunately, as salespeople, we are hard wired to be poor at juggling priorities and tasks. Studies show that most salespeople fall into the high “Influence” category of personality (from the D.I.S.C. profiling system), meaning that we are very good at influencing, communicating and adapting to change. Time management isn’t one of our strong points however. I’m often asked what biggest mistakes salespeople make are and poor time management ranks in the top 3. As you might expect, when working with sales teams, I have found that while they want to learn new presentation or objection handling techniques, growing their goal and time management capabilities provides the biggest & quickest performance gains.
In my experience, here is where most of us lose massive amounts of selling capacity:

Time Waster Number One—No Plan
We start the month with no specifics on what we want to accomplish. “If you don’t know where you want to go, any road will take you there.” You should take the 30 minutes at the end of one month to review and plan for the next in all important areas. Similarly you will greatly benefit from planning your week before you set out. Sunday evening is a great time to take 20 minutes and map out your goals/priorities for the week. Time management is largely a result of good priority management.  Planning allows you to get the “big picture” and prioritize by comparing the urgency and importance of your goals for the week.  Monday morning is OK but is more risky in that you might get distracted and caught up in “doing” before you are finished your “planning”. It is almost impossible to plan and implement at the same time. Below is an example of what a weekly plan might look like:
Business:

B – do 50 prospecting calls Tuesday, Wednesday and Thursday from 8:30–11:00

B – make follow-up calls on all outstanding proposals from last month

A – prepare for proposal presentations with HugeCo and Willbuy Inc.

B – check in with production on delivery of orders

B – practice new voicemail technique and ask Bob for feedback

A – get monthly expenses report in

Personal:

A – run 3x for 30 min each in the morning Mon, Wed, Fri.

B – do rough plan for new deck in backyard

A – get anniversary gift

B – get to bed earlier. By 10:30 at least 4 weeknights.

An “A” priority means that it’s “important and urgent” for the week while a “B” means that while important, it doesn’t necessarily have to be done this week.
Your days should start with a plan too of course, using the same A & B prioritization. Research shows that 10 minutes spent planning your day will give you approximately 60 minutes of increased productivity. That’s a 6:1 R.O.T.I. (return on time invested)!  With better time management, many graduates of our “Goal Aligned Time™” program report these results commonly.  Done for a week, that will give you the time to make about 25 more prospecting calls. Run that number through your sales funnel stats and you will be astonished by what this means in hard dollars.
Mark Twain famously said, “Eat a frog first thing in the morning and everything else you have to do in the day will seem easy.”  Eat your “frog” – do your toughest things that require the most focus – first thing.
Time Waster Number Two—The Email Black Hole
Just like a black hole, the gravitational attraction of email can suck you in just like a planet and once you’re in, there’s no turning back! Email is a very powerful communication tool but overused and often used improperly too. Don’t start your day with email. Start with a plan instead. You don’t need to respond to emails when they come in. Let them stack up and return them in batches at certain intervals in the day. Your average time/message will drop significantly! Low urgency emails can be left to clear at the end of day or even a couple of times/week. Be ruthless with deletion. I often delete messages without looking at them based on the subject and sender. The average person can speak at 120 words/minute yet only type at 30 words/minute.
Time Waster Number Three—Busy But Not Productive
You have three main tasks. Prospect, present and close. If you’re not doing one of these, then you’re not growing your sales. Do a time log for one week, noting your actual use of time in 1 hour blocks. At the end of the week note what activities were directly related to sales, admin and nonsense. You will be amazed where your time is actually going and as a bonus, your productivity will jump as you gain an awareness of this.
Time Waster Number Four—Interruptions
Whether it’s someone walking in to discuss last night’s “American Idol” or your email ringing each time you get a message, you lose much more than the time to chat or listen to the bell. Studies show that the average person, when interrupted, takes 6 minutes to get back to the same level of concentration prior to the interruption. Do the math: If you get interrupted just 5 times in an hour, you are operating at 50% effectiveness. Think about that next time you grab your smart (a misnomer in many ways) phone to check your most recent tweet!

If you or your sales team would like to get better at time management, check out Northbound’s workshop, “Goal Aligned Time™.”  For more details or pricing, contact Michael Caron at [email protected] or 416.456.1440.

Do You Procrastinate? Don’t Put Off Reading This Article!
Posted by: In: Sales Coaching, Sales Executives, Sales Managers, Sales Training, Salespeople, Training, Uncategorized 15 Mar 2023 0 comments Tags: , , , , , ,

procrastinateBy Michael Caron, President, Northbound Sales

Congratulations for reading this! Procrastination has been appropriately called the “silent killer of careers” yet few people have ever had formal training on how to overcome this immensely costly habit. All of us procrastinate to some extent but while managing this problem is a constant challenge to me, I have learned some strategies over the years that have worked very well.

Urgency versus Importance: The first step in overcoming procrastination is to understand that by definition, urgent activities are done before non-urgent. On the surface, this seems to make sense until you take into account the additional factor of importance. In Northbound’s “Goal Aligned Time™” workshop, we train people on how to place every activity in their personal and business life on a quadrant with these two variables before they decide what to put on their plan. Important tasks are often not urgent and so get pushed off the agenda. Unfortunately these are also frequently “growth” activities such as prospecting and skills development on the career side and on the personal side, might be things such as exercise and building stronger relationships. Have the discipline to schedule these activities so they get done and start saying “No” to low value, urgent activities that are screaming for your attention.

The 15 Minute Strategy: Psychologist David Burns recommends simply making a promise with yourself that you will give some task you’ve been putting off just 15 minutes of effort. His point is that we often become overwhelmed by the sheer size of a task and talk ourselves out of it. We might tell ourselves, “It’s going to take soooo long” or “It’s too big to do now. I’ll leave it until I can really focus on it”. Instead, talk back and say, “OK, I’ll just give it 15 minutes and then I can stop”. How hard can 15 minutes of anything be? Once you get started, you will have broken that psychological barrier. Most often, you’ll find that it’s not nearly as hard as you thought it was going to be and you’ll either keep going or not fear it so much next time.

Think of the End Result: Instead of thinking of how difficult the process may be to accomplish something, think rather on the end result and all the great things that it will mean to you. Turn thoughts of “I hate cold calling. It’s not much fun” into, “If I make 2 hours of calls, I’ll probably book one meeting. I usually close one out of two meetings so I’m 50% towards a sale if I make some calls!” Once your brain clearly connects the doing of a task with major benefits, you’ll be unstoppable!

You and your team can learn dozens of other proven time management strategies with Northbound’s Goal Aligned Time™ workshop. Graduates report an average productivity increase of 12%! For more information or pricing, contact Michael Caron at [email protected], 416.456.1440